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The Center for Sales Strategy Blog

One Small Change on a Contact Page, 294 New Leads


The contact page is one of the most important pages on a company's website. But it's also one of the pages that receives the least attention from the company's marketing team. Several months ago, I wrote a post about how to optimize a website’s contact page to increase the number of leads it creates and to improve upon tracking contacts. Little did I know that the client that I had specifically recommended this approach to would have almost three-hundred new leads over a five month period from this new contact page.  

Topics: Lead Generation websites

Don't Treat Your Inbound Marketing Prospects Like Bill Murray in the Movie Groundhog Day

Dont_Treat_Your_Prospects_Like_Bill_Murray_in_the_Movie_Groundhog_DayRecently I was having a discussion with my colleagues about how Dynamic Website Personalization (DWP) is changing inbound marketing and how it's going to change the way that websites are designed and leads are captured and nurtured.   This conversation was prompted by a great article from the folks at Entrepreneur.com
about how websites are being designed with the user experience taken into consideration to create a more personalized experience based upon customer life cycle, industry or other criteria that is deemed important. 

Topics: websites Inbound Marketing

Does Your Site Need To Be Optimized For Mobile?

site optimized for mobileShowrooming. Most of us have done it—walked into a store, found an interesting product… then pulled out the smartphone to see if we can find the product cheaper online and make a purchase there instead of in the store. This trend is becoming more popular, and it is forcing retailers to boost their existing mobile presence and experience or be left behind.

Topics: customer satisfaction Digital websites