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The Center for Sales Strategy Blog

Integrated Marketing Solutions: Shiny & New vs. Tried & True

fireworksI make a habit of researching and evaluating all of the opportunities out there with respect to Internet and Digital marketing. If you do this too, then you can empathize when I say you can easily be overwhelmed with all the commentary, research and application you read from multiple experts in multiple fields.

Topics: Digital selling digital advertising

Sales Strategies for Discussing "The Budget Question"

budgetEvery day last week, I received at least two flyers on my door and another two telemarketing calls from roofers trying to cash in on the hail damage claims in the Kansas City area. One of the vendors caught me outside and engaged me in this conversation, which made me think about The Budget Question when it comes to the sales process.

Topics: sales strategy Sales