Do you remember projecting 2009 revenue as we stared into the abyss of the Great Recession?
We all knew it was coming as it started with plenty of notice in the Fall of 2008. Many businesses projected negative sales growth, while others simply would not accept it. The organizations that intentionally gave their teams over the top numbers to hit lost a lot of ground on annual long-term business and blew Q1 because they demanded so much more than what the market would bear for them.
Setting clear and manageable goals is crucial for 2021.