The Center for Sales Strategy Blog

The most successful and resilient organizations have adapted to all things virtual — including events and learning, talent acquisition, as well as their sales strategy.

What has the data and trends from the past year shown sales leaders?

That virtual selling is here to stay. Companies of all sizes, across multiple industries, have proven that virtual selling isn’t just for certain sectors or digitally native businesses. In fact, sectors that relied on door-to-door sales prior to the pandemic are now finding opportunities in new markets, connecting with buyers on new levels, and growing business globally.

So many things have changed this year in response to the pandemic we may not fully appreciate how different our lives really are. Most of the changes have not been positive, but certain outcomes have proven to be beneficial now and are likely to continue into future.

For example, if pre-pandemic shutdown I would have advised you not to bother meeting with a prospect in their office, but rather simply visit them at their home — you might have thought I had lost my mind. 

But, that's what many of you are doing right now because most of our clients are working from home in the new Zoom video world. We’ve all been “inside” someone’s home, at their kitchen table, den, basement office, or spare bedroom via live video connection, and if you think about it, it’s startling. We could never have accomplished this pre-pandemic!