Why is that “role play” has such a bad rap? It’s as if these are the dirtiest four-letter words that a salesperson might hear, and I really don’t get it. When did practice become a bad thing?
Matt Sunshine, on April 11, 2011
Why is that “role play” has such a bad rap? It’s as if these are the dirtiest four-letter words that a salesperson might hear, and I really don’t get it. When did practice become a bad thing?
Kimberly Peek, on April 8, 2011
In Part One, we talked about some mainstream uses of Twitter. And, that’s all swell, but what everyone really wants to know is how do you MAKE MONEY with Twitter?
Kimberly Peek, on April 7, 2011
When I talk to salespeople, there is a lot of resistance to using Twitter. Twitter is noise, a waste of time. You might be surprised to know... I agree! Twitter is a waste of time—until you know how to use it effectively.
Kimberly Peek, on April 1, 2011
Everyone has a Great Aunt Martha who safeguards her secret family recipe. She makes a special item— perhaps an out-of-this-world cookie—and brings it to every family gathering, causing relatives to rave. She goes on and on about the “secret ingredient” and years later, when the recipe is finally handed down, the family discovers there was no secret ingredient. Great Aunt Martha’s “secret” recipe was available to everyone all along: It was a recipe taken from the back of the chocolate chip package. The same is true with selling digital advertising.
