Can you imagine what would happen if you told your sales manager that you absolutely refuse to make cold calls? Thinking back to my days as a sales account executive, I know that my boss would have thought I was being insubordinate if I walked into his office and boldly made the proclamation, “I refuse to make cold calls ever again!” He is a great guy and an incredible sales manager, so I’m sure he would have given me a short window of opportunity to explain my proclamation and then an even shorter window to “prove” my new lead generation tactic successful.