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The Center for Sales Strategy Blog

Improve Your Inbound Marketing with Three Lead Generation Tips

Inbound MarketingYou’ve been working hard at your inbound marketing program… consistently writing interesting and informative blog posts, optimizing with keywords, promoting through your social media pages, and driving new traffic to your website. But the leads aren’t rolling in like you hoped they would and you just can’t figure out why. What could be the problem?  

Topics: content strategy Lead Generation CTA Inbound Marketing

HubSpot 3: Dynamic Content and Personalized Marketing

Inbound marketingRecently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.

Topics: content marketing contact form content strategy Lead Generation CTA Inbound Marketing

Blogging for Lead Generation

Developing an effective lead generation strategy for your blog is something not to be taken lightly. If you are expecting your business blog to generate leads, rank higher on Google and increase traffic to your website, you probably want to spend as much time focusing on why you are blogging as you spend concentrating on what you are blogging about.

sales funnel
Topics: content marketing premium content contact form thought leadership Lead Generation CTA Sales