Today we have a guest post from Danny Wong. Danny is a marketing consultant, sales strategist, and writer. He does marketing at Tenfold, a seamless click-to-dial solution for high-performance sales teams. Connect with him on Twitter @dannywong1190.
Sales calls get a bad reputation, but should you completely abandon sales calls? Sales calls have the reputation they do because there are more bad sales calls than good ones. Your prospects assume that a sales call won't be worth their time—because 9 out of 10 calls really are that bad.
These are tough odds to be up against, but sales calls are often the only avenue into the new business you crave. Dispelling the myths can help combat that fear or feelings of defeat.
How you are viewed can often be determined by when a buyer wants to talk to you.
Even the best sellers have some level of call reluctance—the fear of having a conversation with a new business prospect or an existing client. Call reluctance can occur in the following situations:
