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THAT fast

TwitterA CMO wanted a PR firm that can get to the point. So they sent out an RFP via Twitter. Asked for responses via Twitter.  

How fast can you listen/diagnose/solve/respond?

[To see the story we’re talking about, click here. By the way… the Edge posting above is 144 characters (not counting spaces), or about the length of a Twitter post. It did not need to be longer.] 

Mike Anderson is VP Consumer Insights and Communication at The Center for Sales Strategy.

Topics: content marketing, Needs Analysis, inbound marketing, Sales