We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Dramatically Improve Your Listening Skills in 5 Simple Steps — Inc.
Every successful salesperson knows how important listening is. But how can you improve your listening skills? The same way you get better at anything! First, acknowledge the problem. And then use these techniques to train yourself to become a better listener.
2. 23 Totally Genius, Little-Known Apps for Work All Salespeople Should Use — HubSpot
These days, there really is an app for everything. The 23 apps in this post are best-kept secrets and will help you better manage your time, stay organized, and accomplish your goals.
3. A Complete Content Funnel for the B2B Buyer’s Journey— Crazy Egg
The B2B buying process has a lot of unique roadblocks that a well-designed content strategy can solve. For example, a longer decision process and more stakeholders mean more information needs to be referenced more often. Public-facing content is more convenient for all sides. Here’s how to use content in each stage of the buyer’s journey to enable your sales team and improve marketing conversion rates.
4. Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? — Moz
We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? This video discusses what to expect when it comes to the future of search and what you can do to stay on top.
5. Progressive Profiling: A Cure for Poor Lead Quality and Form Friction — Unbounce
How much information should you ask for in your lead gen forms? You need enough data to provide relevant information, but you need people to actually fill the forms out -- and they won't take time to fill out forms with lots of fields. The solution is progressive profiling. Progressive profiling is a lead acquisition technique that involves requesting one or two pieces of information at a time, starting with the basics and leading into deeper, more targeted questions later in the relationship. This post explains how it works.