We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. How the Best Reps Answer "Can You Just Tell Me the Price?" — HubSpot
The problem with discussing price is that it puts the buyer and the seller on opposing sides. At least, that is how we are programmed to engage in such discussions. When price is mentioned, sellers automatically go on the defensive, build their trenches, and hunker down, hoping the assault will pass if we evade the questions long enough. And buyers keep sending over pricing grenades. hoping that one will explode and open up a breach in the trench. Here's how to change that dynamic.
2. 3 Psychology Strategies You Should Be Using on Social Media — Convince and Convert
Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can help them stand out from the pack. Those three strategies are psychological, yet are very powerful when you bring them to the forefront of your marketing. This post tells you what they are and how to use them.
3. Why Most Meetings Kill Productivity (And How to Fix Them) — Inc.
One thing everyone can agree with is their universal hate of meetings. Every organization has them and they seem to take on a life of their own. In theory, meetings are supposed to help leaders and their employees keep up to date, pass along information and make decisions. The reality is that very little gets accomplished. Here are five ideas to make meetings better.
4. SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher — Moz
This post outlines four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher. And none of them require building a single link, or making any changes to your existing pages.
5. 5 Questions to Help Your Employees Find Their Inner Purpose — Harvard Business Review
What workers really need, to feel engaged in and satisfied by their jobs, is an inner sense of purpose. As Deloitte found in a 2016 study, people feel loyal to companies that support their own career and life ambitions — in other words, what’s meaningful to them. Here's how companies can do that.