We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future — Content Marketing Institute
What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. Here's what they said.
2. The 4 Ways to Keep Facebook Group Members Engaged — Convince and Convert
Facebook groups can be powerful tools for both B2C and B2B companies. But you can’t just set up the group, invite some customers, and expect the group to grow itself. You have to keep the group members participating, and to do so, you must understand the four main ways to engage them.
3. How to Find Networking Events Actually Worth Attending — HubSpot
Networking is critical to your career and professional development. It helps you generate social capital and expand your influence. That's why getting stuck at a bad event can be so frustrating. You are losing time in two ways—the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. Here is a method of categorizing events as “High Value” or “Low Value.”
4. It's Time to Stop Doing On-Page SEO Like It's 2012 — Moz
The SEO pros at Moz identify five mistakes and biases that they've been noticing. These tactics are holding companies back from success. This article also shows how to fix these problems.
5. How to Use LinkedIn Sales Navigator for Better Prospecting — Social Media Examiner
Would you like to generate more profitable leads on LinkedIn? Improvements to Sales Navigator give sales and marketing folks an edge in lead generation, business development, and brand awareness on LinkedIn. In this article, you’ll discover how to use LinkedIn Sales Navigator to build your business.