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How to Find Your Brand's Disruptive Opportunity + More

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We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. How to Find Your Brand's Disruptive Opportunity — Moz

If you're looking to set yourself apart in a competitive market, you need to find your "disruptive opportunity". Finding your brand’s disruptive opportunity means you’re not competing in the same sandbox as everyone else, which means your chances of dominating the category are much, much higher. This post digs into how to find your own opportunity.

2. Less is More: How to Make CRM Indispensable — Salesforce

Leaders and sales enablement professionals seek to drive greater adoption by flooding the field with data, but the opposite approach is needed. When it comes to driving CRM adoption, less is more. How does it work? This article shows you what you need to do to get more out of your CRM.

3. How We Recruit Millennial Candidates via Social Media — Social Media Today

Instead of trying to reach millennials on job boards, which they don’t often use, try the channels where they spend every potentially dull moment of their lives: Facebook and Instagram. Here's a step-by-step guide.

4. 9 Apps That'll Take the Stress Out of Your Morning Routine — HubSpot

Most people do their best work in the morning. Not to mention, there's a ton of research that suggests that waking up early can have a positive impact on your success, ability to anticipate problems, organization, and so on. Here's how to make the most of your mornings, with nine mobile apps.

5. Dan Pink's #1 Productivity Hack — Daniel Pink

When you're not feeling productive, you can waste hours of time. If you need to get out of your slump fast, try Dan Pink's favorite productivity hack. This short video explains what works.


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Topics: inbound marketing, Sales, Wrap-up