Have you seen the cartoon of Bigfoot, sitting on a log in the forest with a laptop open? The caption reads, "I wonder if anyone is looking for me?"
What do you do when you are trying to find out more information on a person or a company? I'm pretty sure you do some research online, probably Google the name of the person or the company they work for.
So what do you think people do when they are searching for you? Have you ever wondered what they find?
Have you Googled your name? You should.
And here's the good news, you can up your search engine optimization, meaning improving your visibility online, with a few simple steps. Trust me…it's surprisingly easy to do.
- Join top media sites – Facebook, Twitter, YouTube, LinkedIn
- Present a steady image – use the same display name for each account
- Update regularly – writing on a blog, forwarding links to one of your social media accounts, even posting comments
- Widen your community – when you meet someone, reach out to connect
Last year, if you would have Googled my name, you would have found a bunch of stories on a really great collegiate runner from Stanford (not me). On page two of your search you would have found me. Two places! My bio on my company’s website and my Facebook page.
At the beginning of this year I started writing blog posts on my company’s blog. This may be my fourth contribution to the blog, and I'm also sharing several blog posts mostly on my LinkedIn account. If you Googled me now, you find me first and more than once.
Join me in owning your space in the online community!
Emily Estey is VP/Senior Consultant at The Center for Sales Strategy