We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. The 7 R's That Turn a Negative Conversation Positive — HubSpot
When you work in a people-focused profession like sales, you’re bound to encounter conflict once in awhile. Trying to persuade people to part with their money, make a strategic decision for their company, or generally shake things up, dredges up a whole mess of emotion. There’s fear that a bad investment might incur company losses or hurt an employee’s personal reputation. Maybe there’s suspicion that you’re selling snake oil or aren’t being 100% truthful. There might even be anger if your prospect’s expectations aren’t being met fast enough. If you feel a conversation taking a negative turn, here are 7 ways to reframe and keep it positive.
2. Design & UX Trends to Boost Conversions [INFOGRAPHIC] — Unbounce
This infographic offers a comprehensive list of design and UX trends that have been shown to boost conversions. It's a great jumping-off point if you’re not sure what to do to optimize your site.
3. Top 4 Ways to Recycle Content That You Can Practice Right Away — VWO
As a content marketer, you work hard to keep your content engine running. You are constantly curating ideas, creating compelling content and looking for ways to promote it. But while you’re putting all these efforts in creating new content, what about the content stocked up in your archives? The content on which you had spent long hours earlier? You can get more mileage out of this content with these four ideas.
4. How Businesses Use Data Analytics to Improve Sales — Salesforce
Technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts. With so many brands now using analytics to power their sales and marketing work, businesses that fail to embrace this technology may find they’re losing to the competition. Here are a few ways businesses are using analytics to improve sales.
5. Do Website Engagement Rates Impact Organic Rankings? — Moz
Your organic click-through rate is important. Larry Kim, founder of Wordstream, explains that CTR is an indirect signal that definitely impacts rank. If you improve your click-through rate, you should see your rankings and conversions improve. Read the details here.