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The Center for Sales Strategy Blog

Tirzah Thornburg

Recent Posts

To Keep New Hires Happy That They Chose Your Company, Have a Plan for Day 1

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We have all been there. You walk into your new office. You’re excited, maybe a little nervous, but ready to take on this new challenge. And…no one is expecting you. The receptionist says, “Oh, was that today?? No one told me. I’m not sure where to have you start…” Bad first impression, sure, but what’s the big deal?

The big deal is that in today’s market, qualified job seekers have choices. Chances are that from the time you agree to hire them to the time they walk in your door, they have had multiple other requests for interviews and maybe job offers. You spent time finding and qualifying just the right person for this position. Do you want your new employee to walk away on that first day, thinking about finding a better job?

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Topics: hiring salespeople, sales management, Talent

Pre-Boarding: Get New Employees Engaged Even Before Their First Day

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OK, seriously, what is pre-boarding?! For most of us, pre-boarding has always been the handshake you get from the hiring manager with the words, “Welcome aboard.” And then, a few weeks later, you start work. That’s it. Nothing fancy, just, "You’re hired." But as most of us are well aware, the job market is changing with lightning speed. Blame it on technology, the Internet or millennials, but we all see the need to change with it. So, what is pre-boarding, and why is pre-boarding so important?

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Topics: sales management, Talent, onboarding

Sales Coaching Quick Wins: How to Boost Productivity

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You’ve hired the perfect sales professional. This AE is eager, jumped right in, and you know they are going to be a rockstar. Now what? How can you help your rockstar reach their full potential?

Sales coaching really is an art form. Intuitively knowing what your sales professionals need to maximize their growth doesn’t just happen. It takes a step-by-step coaching plan that is well-thought-out ahead of each new hire and that is continued throughout your employees' careers. A lot of work? Sure, but it’s well worth it. So let’s get started.

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Topics: Talent, Sales, productivity

Top 10 Ways to Decrease Turnover on Your Sales Team

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Every sales manager has been there. You spend time and effort selecting just the right candidate. You get your “perfect” AE hired and trained, and they’re doing well. But then you get their two-week notice. Your heart sinks. You have invested time, energy, and most importantly money into this person, only to have them take their talent to another company. What happened?!

We have all heard the phrase, an employee joins a company but leaves a manager. So how can you keep your top talent? How can you become a manager whose people stay?

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Topics: sales management, Talent, salespeople

Bridging the Generation Gap

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We have all been there. The manager announces a new hire and someone says, “but they’re so YOUNG!” Or “Really?! They look like they’re 12!” As people are staying in the workforce longer, it's easy to have 30, 40, even 50 years separating Junior AEs from seasoned salespeople. So the question is, how can you get your team to all just get along?

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Topics: Talent, Sales

Who’s On Your Personal Board?

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We all remember the cartoon image of a cat with an angel on one shoulder and a devil on the other, getting advice on his (usually) bad decision. Hopefully we get better advice from our Personal Board of Directors. What are we talking about? Simply put, your Personal Board of Directors is the group of people who help you to make important decisions personally or professionally and that hold you accountable for those decisions. We all have one, whether we realize it or not. The question is, have you personally picked your Board?

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Topics: Sales, salespeople

Talent Banks Really Work!

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Given how busy Sales Managers are, sometimes recruiting candidates and developing a Talent Bank seems like one thing too many. Many managers we talk to are so swamped with daily tasks that the idea of recruiting and interviewing people for a job opening that doesn’t exist yet seems like a complete waste of time. But the question is, does it feel like a waste of time when you have an unexpected opening?

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Topics: sales management, Talent

What Lemonade Stands Teach Us About Sales

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Each year on the first Sunday in May, over 150,000 elementary and middle school kids set up lemonade stands in 31 states for Lemonade Day. The founder of the program, Michael Holthouse, who was named Inc. Magazine Entrepreneur of the Year, developed Lemonade Day to help kids learn how to run a business. He had this idea that economic messes could be avoided if kids were taught basic business skills and financial common sense that they can use when they are running the country.

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Topics: motivation, sales strategy, Sales