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The Center for Sales Strategy Blog

Tirzah Thornburg

Recent Posts by Tirzah Thornburg:

Onboarding New Sales Hires with the Help of Talent Assessments

Onboarding New Sales Hires with the Help of Talent Assessments

You have found the perfect candidate with the right blend of talents, skills, and experience. You have reviewed their assessment with a talent analyst and know what to expect.

It’s time to have them hired and jumping right in, right?

Not so fast. Now it’s the time to take those talents and create an onboarding plan customized to your new hire.

Topics: sales talent assessment new employee onboarding

How to Create a Sales Culture Top Talent Will Love

How to Create a Sales Culture Top Talent Will Love

Have you ever interviewed or hired someone who couldn’t stop raving about their previous company?

Maybe circumstances forced them to leave, or the company was acquired, but they see their previous team as the best.

Now think about your team. Do your Account Executives rave about the culture on the team to anyone who will listen? Do they tell their friends that they should apply for open positions because your company is the best one to work for?

What is the “secret sauce” that beloved leaders of highly successful and happy teams have that everyone else is missing? Let’s find out.

Topics: company culture sales talent

How to Transform From a Reactive Manager to a Proactive Leader

proactive leader sales manager

Leaders are busy. There are always more things to do than hours in the day: planning, budgeting, coaching, tracking KPIs, creating sales calendars, and the list goes on.

And then all the fires ruin the most well-planned day. No matter how organized a leader is, somehow, every day has multiple issues that must be addressed immediately. Oh well, that’s the job, right? It doesn’t have to be.

You can change your leadership style by transforming yourself into a Proactive Leader and your team into Proactive employees.

Topics: leadership sales talent

Professional Self Care—Why Leaders Need Recognition Too

Professional Self Care

Most of us have set goals to start and end this year strong. For many, this involves a vow to be better at self-care. I will…eat in a more healthful manner, exercise consistently, meditate, take yoga breaks, get massages, facials, pedicures… fill in the blank.

But it all boils down to better self-care. We have all been under increasing stress in the past four years, and psychologists are emphasizing self-care as a way to combat added stress.

What about professional self-care?

Right now, most coaches and leaders are looking blank and thinking, what is professional self-care? Professional self-care is about to become a hot button for you.

In order to coach and be present for your team in the best way possible, you need to take care of yourself. How?

Topics: professional development 360 coaching

Nurturing a Positive Sales Leader-Salesperson Dynamic

Nurturing a Positive Sales Leader-Salesperson Dynamic

Think for a minute about the very best leader you ever had. Then, think about the worst.

Likely, you have definite feelings on both. How did you feel when you moved on from the job with that very best leader?

You probably had second thoughts and wondered if you could have made that position work for you despite changing circumstances.

What about that worst manager? You probably walked away without a backward glance, relieved to never see them again.

Topics: leadership sales coaching employee development

How to Improve a Salesperson's Performance in Less Than 30 Minutes

11 of Salespeople Have Never Received Feedback Regarding Their Sales Talents

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use.

The bad news: 11% reported that they had NEVER received feedback on their sales talents.

Think about it. Those 11% are at an automatic disadvantage. When projects come up, they may not know if those projects suit their talents. When reaching out to clients, they may not be aware of how to showcase their strengths. And when possible promotions are offered, they may not know if this would be a smart career move based on their talents.

Topics: feedback sales talent

Distinguishing Between Coaching and Managing (And Why It Matters)

Distinguishing Between Coaching and Managing

Depending on the organization, the person leading a sales team may be called a manager, a leader, or a coach.

For many people leading a team and for their team members, the name doesn’t matter because the job description is the same. They are the person responsible for guiding their team toward hitting their sales goals.

But the difference between managing and coaching has become a hot-button issue. Why? Because Gen Z cares, and they are set to become the dominant group in the work force by 2025.

Topics: leadership sales coaching 360 coaching

Where is Your Talent? The Newest Trends and Tools to Find Top Talent

Where is Your Talent

Across markets and industries, one consistent hiring theme. It’s hard to find strong candidates. Big cities, rural communities, and everyone in between are struggling to find talented candidates or, sometimes, any candidates at all.

We know the talent is out there. But where? Where can you find your next great seller?

Topics: recruitment sales talent

The Team Equation: Looking at Current Team Strengths to Guide New Hire Decisions

Looking at Current Team Strengths to Guide New Hire Decisions

A spot opens up on the sales team and the hiring manager needs to fill it. Fast. They look over their talent bank, find a few candidates, look over their Sales Talent Assessments, and decide who has the sales talents they need.

One is available.

Hired.

That’s it but for the onboarding, right? Unfortunately, no. Finding new talent for a sales team involves more than just finding a talented person who wants the job. It’s also critically important to find talent that will fit on the team.

Topics: hiring salespeople hiring for culture fit

Secrets to Retaining Gen Z Employees

Secrets to Retaining Gen Z Employees

According to the World Economic Forum, by 2025, Gen Z will account for one-third of the workforce.

As a group, they are the most technologically savvy ever to hit the workforce. Many have definite opinions on what they expect from their companies and managers and are not afraid to express those opinions.

They have specific expectations of what their work life will look like, and unlike other generations, they are not afraid to hop to a new job or quit even if they don’t have another job lined up. In fact, according to ResumeLab, 83% of Gen Z employees consider themselves job hoppers, and 75% would leave a job even if they didn’t have another one waiting.

Undoubtedly, the newest generation to hit the workforce has a lot to offer your organization, so what are the secrets to retaining your Gen Z workforce?

Topics: hiring salespeople employee retention