We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. The Key to Adaptable Companies Is Relentlessly Developing People — Harvard Business Review
Relentless focus on people, on developing everyone in the organization, leads to an organizational culture designed for adaptive change. This article explains.
2. How to Get More (and Better) Content From Your Subject Matter Experts — Content Marketing Institute
One excellent way to get the content you need for your marketing is to interview subject matter experts—whether these are inside or outside your company. To make the most of every minute you get with your subject matter experts, you'll need to prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. This article offers details on how to get more out of those interviews.
3. Powerful Calls to Action: How to Get Your Reader to Take the Next Step — Copyblogger
Our content has a business purpose. We’re writing to attract an audience, be seen as a thought leader, and build trust. But for our efforts to have a measurable effect on our businesses, we have to get prospects to take that final step. This post shows you how.
4. What Marketers Should Know About Instagram’s Latest Tests and Rollouts — Marketing Land
This article discusses new and potential changes to Instagram's ad formats and capabilities, and what marketers should do to prepare for them.
5. LinkedIn Adds Tools to Help Personalize Your Feed, Save Links for Later — Social Media Today
LinkedIn has recently announced another new set of features for the mobile app, including a new option to help refine and personalize your LinkedIn feed. This post explains how you can use them to get more out of LinkedIn.