We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. The 17 Worst Sales Email Writing Mistakes — HubSpot
If the core of your email is an insight or resource, think of your writing as the packaging. Even if you’re an expert, it’ll be hard to build credibility if your online communication is riddled with spelling and formatting errors. Here are the worst errors that'll cause salespeople to embarrass themselves over email.
2. How to Rank in 2018: The SEO Checklist — Moz
SEO is becoming more complicated as more and more sites focus on it. The competition is increasing, making it harder to rank. This video covers a nine-point checklist of the major items you've got to cross off to get your site's pages ranking in the new year.
3. Use These 4 Proofreading Tools to Improve Your Content — PR Daily
Blog writing stands out with original topics, but taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished. Instead, take advantage of these great online resources.
4. What Your Personal Brand Can Teach You About Selling — Salesforce
A brand is not what a company says about itself. A brand is what the market says about the company. A good brand can take years to create and be lost in a second. Similarly, you have a personal brand: “That person is a team player,” or “They can sell,” or “They really deliver.” And just like with a company, your brand can sour almost instantly based on one negative interaction. Here's what you need to know.
5. Social Media Interactions are Changing - Here's Why That's Important — Social Media Today
Social interaction is migrating away from the public view into private spaces. Here's what you need to know.
