Here we are at the end of another week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
1. Are You a Data-Driven Leader? — Optimizely
What do you base your decisions on, as a leader? Opinions or facts? This post provides a quiz to help you determine if you need to use more data in your decision-making process.
2. LinkedIn Releases New Ad Targeting Feature to Focus on Employees from Specific Companies — Social Media Today
LinkedIn has announced a new audience targeting option called ‘Account Targeting’. Businesses will be able to upload lists of up to 30,000 companies, and LinkedIn will then take those lists, process them, and cross-reference them against their database to uncover all the listed employees they have who work for those brands. This then allows marketers to target those employees specifically with their LinkedIn ads, helping to hone the focus of campaigns to the very people they most need to hit. Learn more from this article.
Securing customer meetings, whether to demo your product or meet with decision-makers, is one of the first critical steps towards closing a deal. However, with changed B2B buyers, getting that customer meeting can feel more elusive than ever. Here are 7 simple tips that can help you proactively drive more customer meetings.
4. 6 Steps To Tame Your Email Overload — Fast Company
Many organizations struggle with email productivity. Email is necessary, but can quickly get out of control and eat up your people's time needlessly. Here's how to help your team members tame their inboxes.
5. 6 Landing Page Video Worst Practices to Avoid (And What to Do Instead) — Unbounce
Want your landing page videos to convert visitors to leads? There are some common practices that you need to avoid. This post explains what not to do, and what to do instead.