The New Year has recently come and gone and we are moving fast into 2013 and trying to put 2012 behind us. If you were like many marketers and business owners, 2012 was full of uncertainty as the economy continued its slow growth rate, the fiscal cliff was looming and we were in an election year. This uncertainty impacted consumer confidence negatively and many businesses held off on capital investments and hiring. What does 2013 hold for us? What can we learn from this to help our sales and marketing strategies?
Mike Anderson, our VP of Consumer Insights and Communication, was recently interviewed for The Edge Podcast and provided us with a look at what marketers and business owners can expect in 2013.
Anderson dubs this time period after the recession and the uncertainty hanging over the US economy as the time period “After the Storm”. Read his recent blog post on how this has affected consumer confidence.
Since we are in the mood to take a look at what trends will impact marketers in 2013 we pulled together a few articles that discuss trends that marketers and business owners should be aware of:
Look Ahead 2013: Challenges and Predictions for Marketers
Happy New Year!. Now get cracking: We outline 13 challenges for 2013 and offer up some predictions.
Creative Forecast: How Marketing Will Change In 2013
Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues that will be of increased relevance in the coming year. The continued growth of mobile, the explosion of content marketing, etc.
How Marketing Will Change In 2013: The Strategic Forecast
In Part One of our 2013 marketing forecast, we asked a number of high level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.
More connectivity coming our way in 2013
Predictions for 2013 marketing: Mobile devices will be part of small and medium size businesses local marketing efforts and more.
Brian Hasenbauer is an Inbound Marketing Consultant for the Center for Sales Strategy