We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
1. How to Beat the Battle of an Ineffective Blog — Content Marketing Institute
A business blog is a powerful tool. But an effective blog requires a strategy. If you're not seeing the kinds of results you want from your blog, take a look at this post, which offers three ways to get your blog performing.
2. 7 Amazingly Effective Lead Nurturing Tactics — HubSpot
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. How can you make sure these leads aren't wasted? This article gives you seven effective lead nurturing tactics you can implement today.
3. You’ve Got to Serve Someone — s+b
Servant leadership is not a new concept. Robert Greenleaf introduced the idea back in 1977. In recent years, however, concrete evidence has emerged that the approach delivers more than warm, fuzzy feelings. Last month, the first quantitative study that begins to explain a connection between servant leadership and improved individual performance was published by researchers in Canada. This new evidence may help move servant leadership from a niche practice to one adopted by more executives. This article explains how you can implement servant leadership.
4. How to Successfully Target a Niche Facebook Audience — Social Media Examiner
One of Facebook's most attractive features to marketers is its ability to segment and target individual niches with custom content. In this post, you’ll discover how to find and reach niche audiences on Facebook.
5. Using Related Topics and Semantically Connected Keywords in Your SEO — Moz
Ready to take your SEO to the next level? Start using related topics and semantically connected keywords to attract new prospects. This video from Moz shows you how.