We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. How to Take Advantage of LinkedIn's Updated Search System — Social Media Today
LinkedIn recently announced that its updated desktop design will hit profiles worldwide within the next few weeks. And while the new look and updated functionality is interesting, the biggest takeaway is an improved ability for you to leverage any original content you publish on the platform as a gateway to new business. Learn more.
2. Conversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks — Unbounce
If you’ve done your job properly, your prospect will eventually end up at a crossroads on your website or landing page: one path leads to a conversion and the other to the back button (or worse, your competitor). Of course, we know which path you want them to take… but how can you make sure you’ve done everything possible to close the deal and make sure they take your desired path? This article has some insight.
3. Communication At Work: 13 Books To Help You To Excel at Communication — Ethos 3
If the cold weather and limited hours of daylight have you searching for inspiration, check out some of these brilliant books to give yourself new insights and fresh ideas for exceptional communication at work.
4. Recommit To The Resolutions You Already Ditched — Fast Company
It’s that time of year when many people abandon their new year’s resolutions. It’s probably no surprise, since only 8% of us accomplish them anyway. But what if those big goals weren’t dead in the water after all? What if we could recommit to them, but do so in a way that makes us more likely to succeed? This article shows you how.
5. 4 Digital Transformations That Put Customers at the Center of your Digital Advertising — Salesforce
There are many reasons why the customer needs to be at the center of your digital advertising efforts because of major societal and technological changes in in the last ten years. This article looks at four of the most significant technological changes and what they mean.
