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The Center for Sales Strategy Blog

3 Tips to Strengthen Your Sales Team and Reach Your Goals


The business world becomes more competitive with each passing year. Be on the lookout for ways to innovate and excel if you want your business to stand out among your competitors. To help your business gain a competitive edge, follow these three tips.

1. Hire and Retain Quality Team Members

The backbone of any successful business is a hard-working, positive sales team. If you want your customers to be happy with the service they receive, do everything possible to create a superior staff.

  • Make sure your hiring process is tight and thorough.
  • Read through each candidate’s resume, and use the references provided to verify his or her work ethic and skill set.
  • Work one-on-one with your managers to decide who would work best for the position(s) in question.

Once you've got a great sales team in place, provide the resources that develop their skills. For instance, training your salespeople will lead to higher conversion percentages. Education is the key to success, especially in the world of sales. 

2. Use Good Organization and Follow-Up

Poor organization wastes time. Use sales enablement tools to organize your resources and content collateral. Where it is needed, hire someone to help guide your sales team, or develop these skills yourself. Make sure that all your salespeople are using your CRM system and are comfortable with the software.

3. Provide Incentives for Great Customer Service

Providing follow-up information to customers is another key piece of the sales puzzle. Researching answers to specific questions your customers have creates the opportunity to earn more business. Your customers need be assured that they’re purchasing a quality product and will receive the support they need if they have questions or problems arise. When salespeople help ensure that their clients have a good experience, everyone benefits.

Through hard work and determination, your team will thrive and continue to improve over time. Stay organized, buoy up your team with encouragement and incentives, and utilize each individual's skills. When you commit to these actions, your team will grow by leaps and bounds.

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Rachelle recommends investigating Ohio University for those interested in MBA programs. Follow her on Twitter and Facebook.

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Topics: Sales