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The Center for Sales Strategy Blog

Should Journalism Worry About Content Marketing?

working-remotelyThis was another great week in terms of content. We found a lot to love.

Here are the five articles that piqued our interest:

1. Should Journalism Worry About Content Marketing? {CJR}

Corporations are getting into the news business. Is this something journalists should worry about? Or can companies like Chevron and Coca Cola be trusted to create unbiased content?

2. Do You Really Understand How Your Customers Buy? {McKinsey}

This is a great in-depth article about the buyer's journey, and how it has changed over the last several years.

3. 7 Habits of Highly Successful Startup Entrepreneurs {Inc.}

They spend more time acting than thinking, they focus their spending on whether it touches the customer, they don't act as if they deserve success, and everything they do generates revenue.

4. The Sales Acceleration Formula {Biz Locker Room}

Podcast link hereMarc Roberge discusses his new book, The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from 0$ to $100 Million.

5. Evening Routines of Highly Successful People {FastCompany}

Enjoy meal time, read before bed, go to bed early, recap your day, and many other lessons from some of our greatest minds.

This Week on The Center for Sales Strategy's Blog:


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Don't give up -- get your prospects to say yes to a meeting. Download the free guide.


Topics: Wrap-up