It's Friday! Hope you've had a great week. Today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative — HubSpot
As human beings, we are born with an innate affinity for stories. So it should come as no surprise that the best sales reps are often brilliant at telling them. This article offers five steps to make your storytelling more powerful.
2. 3 Ways to Use Company Culture to Strengthen Your Marketing — Entrepreneur
Your company culture is one reason why your best clients love you. It's what attracts prospects before they fully understand how you can help them. And it can be used in your marketing to attract even more of these ideal prospects. This article digs into the details.
3. How To Brainstorm Like A Googler — FastCompany
Just about everyone can learn to brainstorm better. After all, it's a process like any other. And the beauty of a process is that it can be taught, learned, and shared. This article by the global head of content strategy at Google Apps for Work distills Google's approach to brainstorming into a set of three basic principles.
4. How to Know Which Digital Trends Are Worth Chasing — Harvard Business Review
The rapid pace of digital change has put companies in the unenviable position of trying to decide which tech trends to invest in and when. All too often, much-touted “revolutionary” innovations offer only incremental benefits at best; at worst, they are a costly distraction. The right technologies, however, can be incredibly valuable, driving customer satisfaction and possibly even providing a sustainable competitive advantage. So how will you recognize a true digital differentiator when you see it? This article offers insights.
5. The Ultimate List of Blog Post Ideas [Infographic] — Social Media Today
Looking for inspiration for your next blog post? This infographic outlines 58 ideas for content that can help boost your online presence.