This week's posts touched on a lot of things: easing writer's block, helping with our online brands, mosquitos (!!!), and the reason people won't give us the time of day. Enjoy the variety!
The Center for Sales Strategy Weekly Wrap-Up
- On Monday, Dani Buckley helped unstick my writer's block by teaching us how to create lead-generating headlines for blog posts. Bookmark it, and refer to it when you can't think of something to write about.
- Tuesday, Greg Giersch taught us three ways we could build (or batter) our online reputations. I know I learned something about my brand, did you?
- Wednesday, John Henley made an interesting connection between pregnant mosquitos and salespeople. Try reading that without scratching your neck!
- On Thursday, Mike Anderson told us why people won't give us the time of day. It's not personal, and it's not about us, it's about them.
This Week's Top Reads from Around the Web
We love to read and watch great content at least as much as we like generating it, so here are the posts that caught our eye this week:
- Watch this touching home improvement ad (yes, that's the first time I've ever typed those words in that series).
- CoSchedule wrote about what we can learn from Pixar's process.
- Politicians and wanna-be politicians are using content marketing to make their candidates seem more human. The news story said not to get too comfortable with these fun pieces because as election season wears on, the ads will turn negative, but for now, I'm happy to see politicians connecting with story.
What have you read recently that resonated with you? What have you written recently that resonated with your audience? Let us know, we'd love to share it!
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