Helping Buyers See Value + More

We've come to another Friday, and we hope you've had a good week! It's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Helping Buyers See Value — Salesforce

Stories are naturally visual, and allow you to help prospects see themselves in successful outcomes based on how you position what you deliver. The power here is that rather than “selling” you're sharing experiences of other similar scenarios, and helping them see the possibilities. This article shows how you can use stories to help buyers see value.

2. How to Measure Social Media Using Google Analytics Reports — Social Media Examiner

How is social media performing for you? What platforms are the most effective for you? In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.

3. We’re Nearly Halfway Through 2016! Why Aren’t You Using a CRM? — Insightly

A CRM can help keep your sales team organized, align sales and marketing, gain insight, and boost your profits. This post digs into how a CRM can accomplish these goals. If your team isn't as excited as you are about using a CRM, you can share this post with them to help them see the benefits!

4. An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs — Copyblogger

Different types of content play different roles in your marketing strategy. They help your business in different ways. This post tells you what these different types are and how you can use them to make your content marketing program more effective.

5. How Music Affects Your Productivity — Help Scout

Do you find that you're often more productive when you listen to certain types of music? It's a scientific fact that some types of music can actually improve your performance. This article explains how it works, and how you can take advantage of music to accomplish more of your to-do list!

The Center for Sales Strategy Blog