We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Navigating the New LinkedIn User Interface [Guide]— Social Media Today
Are you feeling overwhelmed with the new LinkedIn user interface? You may be trying to figure out how to do or access some of the things you're used to on LinkedIn. This article outlines the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available.
2. Why the Future of Marketing Is ‘Business to Human’ — Convince and Convert
Whether we play the role of consumer or business, we all want to be helped instead of sold to because we all have one thing in common—our humanity. People don’t buy from businesses. People buy from people. This post offers some interesting insights.
3. The Persuasive Power of Analogy — Copyblogger
At the heart of things, persuasion is about your audience understanding what you’re communicating. Understanding leads to acceptance when the argument is sound, well-targeted, and the conclusion seems unavoidable. When it comes to creating effective understanding, analogies are hard to beat. Most of their persuasive power comes from the audience arriving at the intended understanding on their own. This article demonstrates how you can use analogy to persuade your prospects.
4. The 13 Best Relaxation Apps for Salespeople — HubSpot
If you let your sales performance affect your mood, you’ll always be swinging from low to high and back again. This is unsustainable in the long run. It will also make you less resilient to failure. The solution is managing your emotions. Your mindset should dictate your results, rather than the other way around. These 13 apps are designed to make you calmer, less stressed, and more mindful.
5. 5 Research Insights to Drive Your Content Marketing— Content Marketing Institute
Content marketing has grown into a complex business discipline composed of many distinct areas—content creation, strategy, distribution, paid promotion, and measurement, to name a few. Managers have to determine the best ways to organize content marketing across the enterprise, how much budget they need, and the mix of roles required to pull it off. There’s always something new to learn. Here are five key insights based on the responses of 1,102 B2B marketers in North America, representing a wide range of industries, company sizes, and content marketing maturity levels.