We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Why You Should Be Using Your Content to Build Social Proof — Convince and Convert
Consumers have come to trust the opinions of their peers or other online experts far more than brands. Here are three tips on how you can establish valuable social proof.
2. 11 Weasel Words to Avoid in Conversation at All Costs — HubSpot
Sales deals are won and lost with words. Whether it’s the words you use to paint a picture of the rosy future your prospect will live in once they purchase your product, or the accidental slip that offended your buyer and ended the relationship, what you say is critically important to the success of a deal. Which is why you should stay far, far away from weasel words.
On the surface it’s about getting your daily work done, but on a deeper level it’s about re-framing who you are really working for. Here's how to get more of what matters accomplished.
4. Use These 7 Hacks On Your Thank You Pages to Boost Retention — Copyhacker
Are you wondering if LinkedIn is worth your time? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward.
5. Younger Users are Leaving Facebook. Here’s What to Do — Social Media Today
At least once a year, a new study is released which shows that younger users are abandoning Facebook at a rapid rate, and suggests, in summary, that Facebook is slowly but surely going to become obsolete. However, with 2 billion users and counting, Facebook's reported a 71% increase in profit year-over-year. It's not likely to be going anywhere anytime soon. That said, it is important to consider usage behaviors by different demographics. Here's what you need to know.