In sports, coaches spend all of their time on the field. They know that their presence at practices makes their athletes better. They're watching strengths, noticing weaknesses, and helping players improve on the spot.
They'd be fired if they stayed in an office all day while the players practiced alone.
Why don't we hold sales managers to the same standard? If you haven't been in the field with your salespeople in a while, now's the time to set your calendar. Follow these eight steps to improve your in-field coaching.