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The Center for Sales Strategy Blog

2014: A Year in Review | Part One: Online Communications


As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding emails, social media, and personal branding:

Email Marketing for Businesses: How Not to Write a Follow-Up Email

Following up with the people who give you their email addresses is key in the marketing process. But there's a good way to do it, and a bad way. Read one of the worst follow-up emails we've ever received.

Never Send an Email When You’re Angry: Otherwise, This Might Happen to You

Email is forever, so don't send email when you're angry. Read about one woman who should have heeded this advice.

How to Get Your Email Opened: Subject Line Best Practices

You want to get your email opened? Follow these tips.

Best Practices when Networking on LinkedIn

When it comes to connecting with someone on LinkedIn, there's a right way and a wrong way to do it.

Three Things You Should Stop Doing on LinkedIn

LinkedIn is crucial to your success as a salesperson. How to begin? There are three things you should stop doing on LinkedIn. Start there.

5 Tips to Building a Strong Social Media Strategy

Social media is not as simple as you think. You need a strategy. Here are five tips on how to build a strong social media strategy.

5 Ways for Salespeople to Not Suck at Social Media

If you're in sales, you probably know that you should be using social media to increase sales performance, but it's not always that easy. Here's how...

How LinkedIn's Prospecting Tools Can Hurt Business Development Efforts

Using LinkedIn to network with prospects sounds like a good idea, but if you're not careful, you'll end up hurting your business development efforts.

10 Message Goals in Two Paragraphs: Can You Do It?

We get a lot of email every day. How do you make sure yours gets read? Keep your email short (two paragraphs) and include these 10 message goals. 

Professional Branding: The Common Denominator between Mercedes, McDonald’s, and You

What do McDonald's and Mercedes have in common? What do they have in common with you? What does that have to do with professional branding?

3 Things That Build or Batter Your Reputation Online: A Lesson in Professional Branding

There are three things that can build (or batter!) your reputation online. Learn this lesson about professional branding.

Is Brevity a Virtue? Maybe…

Is brevity a virtue? It depends on what you have to say. 

Those were our best posts of the year in online communications and branding! What stood out to you? Stay tuned for the next post in the series: the interview process.

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Topics: Wrap-up