We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 5 Highly Effective Ways to Respond to Pricing Questions — HubSpot
You’re meeting with a hot prospect for the first time when they hit you with the dreaded price question. How you respond could make or break the rest of the conversation. Here's how to nail that response.
2. Why Closed-Won is Just the Beginning of Business — Insightly
Closing a big deal can be very satisfying. It’s dinner and drinks all around when the stage of the deal is changed to 100% (closed=won). Time to sit back and relax, right? Wrong! In fact, for most business models, “closed-won” is not an endgame. It’s actually the first step in an ongoing customer relationship. This post explores why closed-won is just the beginning and how to facilitate a more fruitful customer lifecycle.
3. SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search — Moz
When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. This video is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps.
4. 3 Profitable Types of Social Media Ads — Social Media Today
There are a ton of options when it comes to social advertising. Here’s a look at some of the most innovative and effective types of social advertising available today.
5. 7 Organic Tips for Growing Your Email ROI — Content Marketing Institute
One of the primary barriers to email success is a lack of understanding when it comes to measuring the returns on your (email) marketing investment (ROMI). Here's how to calculate it and how to maximize it.