We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 7 Ways to Add Personality to the Sales Process — HubSpot
Part of talking to real humans (and earning the right to sell to them) is proving that you yourself are human — by communicating in authentic ways and sending the kinds of emails even you might actually want to read. Tap into some basic human empathy, and borrow these tactics.
2. What to Do When You’re Feeling Distracted at Work — Harvard Business Review
Sometimes there’s so much going on in your life, and the world, that you can’t focus (especially during the holidays!). What can you do when every time you sit down at your desk, you feel distracted? How can you get back to feeling focused and productive? Here are some ideas.
3. Email Deliverability: Tips to Stay Off the Email Naughty List
What happens to your marketing email after you hit send? Learn tips you need to make sure you keep off the email naughty list this holiday season.
4. Social Media Predictions for 2018 [Infographic] — Social Media Today
What should we be expecting for social media in 2018? This infographic is a visual round-up of our 2018 social media marketing predictions.
5. Facebook to Punish Posts that Ask for ‘Likes’ and Shares — PR Daily
Some calls to action are no longer welcome on Facebook. The social media giant has introduced new code to penalize posts that it determines to be spam or “engagement bait.” Now posts that explicitly ask for “likes” instead of offering desirable content will have their reach downgraded by the platform. Here's what you need to know.