We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 4 Ways Your Sales Team Should Be Using LinkedIn (But Probably Isn't) — HubSpot
Most salespeople use LinkedIn to connect, but that’s only the tip of the iceberg. The platform is also a relationship-builder, brand advocate, research tool, publishing platform, and marketing asset. If you don’t know how to utilize the power of LinkedIn in all of these areas, this post will help.
2. 19 Tools to Create Social Media Content — Social Media Examiner
Most companies include social media in their marketing plans. Social media can be an ideal way to reach your prospects. But many companies struggle to create the content to put out there. Here is a great resource with 19 tools to create and share content on social media.
3. 8 Science-Backed Techniques That Will Make You More Likeable — Entrepreneur
People don't do business with people who aren't likeable. But how can you increase your likability? Here are eight science-backed techniques you can start employing immediately to make yourself a more appealing person.
4. In Pursuit of Cheap — Seth Godin
A great reminder from Seth Godin: "Cheap is the last refuge for the marketer who can't figure out how to be better. The alternative is to choose to be worth it, remarkable, reliable, a good neighbor, a worthy citizen, leading edge, comfortable, trusted, funny, easy, cutting edge or just about anything except, 'the cheapest at any cost.'"
5. Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know — HubSpot
Google announced its impending smackdown on mobile pop-up ads earlier this week, and for many businesses, the announcement carries major implications. Here's an article that will help you navigate the change.