The Center for Sales Strategy Blog

Do you have salespeople on your team who are too hard working? Sounds like a great problem to have, doesn’t it? I’m sure you know someone who has boundless energy. They never slow down, they’re constantly on the go, and even though you consider yourself energetic, it’s tough to keep up with them.

Does it feel productive or does it sometimes just feel hectic?

I have a friend like that and even though she is a lot of fun, sometimes she moves too quickly for people and lets things slip through the cracks. She has a natural tendency to take on too much. Busy feels really good, but sometimes her life is more hectic than productive.

It’s great when you have energy and the ability to work at a fast pace, but it is not good if you are running full steam ahead without a plan.

So is it possible to have too much of a good thing?

In a recent post, I observed how easy it can be for parents to see talents that are obvious (or conspicuous by their absence) in their kids. The article was inspired by a conversation with the proud father of three grown sons, two of whom were natural arguers as kids and became successful lawyers and the other of whom was the reserved, studious, analytical kid who became—you guessed it—an engineer.

Lawyers aren’t the only people who need to convince others and bring them around to their point of view. And engineers aren’t the only ones who need to find problems, pick them apart, and develop solutions. B2B salespeople need both those talents to perform at a high level. And they need half a dozen more talents as well (as we know from our research and our continuing success with our Sales Talent Interview assessment system). Let’s talk about these other six.

1. Work Intensity

One measures how hard someone likes to work, and the pace at which they work. That is the talent we call Work Intensity. To spot this talent, watch for people who are always busy, who have a lot going on, and who fill every waking hour with activity. They often walk fast, check their watch a lot, tap their pen, or seem impatient. They want things to happen now, and they have very clear short-term and long-term goals.

It happened in sixth grade, and yet I remember it like it was yesterday. Another student said something mean to me about the way I looked, and it stuck. I will never forget it. I can remember times at work when I felt hurt by something someone said as well—such as the time when a manager at a previous job told me my idea was stupid, but didn’t explain why or suggest a different approach, so I had no idea which direction to go. But I have a hard time remembering as vividly the times when people have praised me. I think I’m pretty normal in this respect.

Have you ever received criticism you just couldn’t shake? It probably won’t take you long to remember a time when you got negative feedback that really hurt. That’s because we’re actually hardwired to remember the negatives.

The Negativity Bias

It is scientifically proven that bad news makes a much bigger impact on our brains than does good news. Scientists call it the brain’s “negativity bias.” It’s an important survival skill that helps us stay away from dangerous situations, but it also causes us to easily recall criticism and the unpleasant things people have said to us.

I often coach sales managers to provide salespeople with regular feedback on performance, and I encourage them to make it a top priority to give both positive feedback and constructive criticism. Both forms of feedback are extremely important because managers who give only negative feedback are likely to have more disengaged and demotivated salespeople.

The Happy Hour Rule Conquers Negativity When Coaching Salespeople

I love my job. I have a manager who knows, understands, and develops my talents, and I get to spend the majority of my time doing things I’m naturally wired to do.

When you use your natural strengths, you are happier, more engaged, and you feel strong. However, some people are not the right fit for their jobs. Their talents don’t match up with what’s expected of them. They make up a considerable portion of the people who dread going to work each day.

Think about the one thing in your job you do best, maybe even better than everyone else. Now think about the one thing in your job you do most.

Do the two match up?

What if you spent most of your time doing what you do best?

When people use their talents, they can experience exponential growth—yes, they can get 10 times better, 10 times more productive.  But when people are called on to use their non-talents, they experience very limited growth, they struggle to get even 10% better..

I wish I could sing, but I’m a terrible singer. I just can’t carry a tune. If I took voice lessons and practiced every day, I may get a little better, but I will never be a famous vocalist—or even an adequate chorus member—because I don’t have the talent. On the other hand, I love cooking and I’m pretty good at coming up with my own recipes. I love to plan the meal, shop for the ingredients, and prepare interesting dishes for people to enjoy. Now, if I took cooking lessons, I would likely experience tremendous growth, because I already have a knack for it.

You shouldn’t waste time trying to fix one of your weaknesses, but instead come up with a plan to manage the weakness so it doesn’t get in your way. Then spend the majority of your time developing your precious talents.

How do you know if you have a talent?