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The Center for Sales Strategy Blog

Best Practices for Lead Response Management + More


We've come to the end of another week, and now it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Best Practices for Lead Response Management — InsideSales.com

When are the best days/times to make contact with your leads? How many attempts should you be making? Learn what the most successful companies are doing to connect with and convert their leads in this infographic.

2. Ad Age's Digital Predictions 2016 — Ad Age

Where is digital heading? And what should you do to take advantage of these trends. Ad Age offers their predictions in this article.

3. How to Keep Your Reader’s Attention — VWO

The average reader only has an attention span of about eight seconds when reading online. Attracting visitors and keeping them on your site long enough to become leads is your goal with inbound marketing. That’s why it’s important to understand how to attract and keep your readers. This article digs into how to make that happen.

4. Retaining Company Culture Comes Down to Hiring the Right People [video] — Entrepreneur

Company culture starts right in the design of your recruiting process. This video interview with Andre Lavoie, CEO of ClearCompany, a talent-alignment platform, explains the importance of a process that results in hiring that aligns with your culture. 

5. How to Uncover Critical Content Marketing Insights Using Google Analytics — Content Marketing Institute

In order to improve your marketing, you need to know what's working and what's not. Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor metrics that most marketers are tracking. This post tells you how to learn what you need to know via Google Analytics.

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Topics: Inbound Marketing Sales Wrap-up