Here we are at the end of another week (Where did it go??), and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
1. 7 Powerful Persuasion Techniques to Use In Your Next Sales Email — HubSpot
The sales email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase. Use these writing techniques to ensure your emails have the best chance of success.
2. The Power of Consistent & Incremental Improvement — Inc.
Focusing on change in increments is ideal because it consumes much less energy. Being consistent with daily improvement takes a small amount of daily energy. Here's how to put the concept of incremental improvement into practice.
3. How Nonprofit Organizations Benefit from CRM — Insightly
The CRM is much more than a simple contact database. Nonprofit organizations can use a CRM to communicate with volunteers, vendors, members, buyers, and donors, and even to coordinate events and track projects. This post explains how to use the CRM as a powerful tool to help nonprofits accomplish their goals.
4. Leads Goals Are Dead And We Can Thank Pipeline Marketing — Bizible
Wait, what? Leads goals are dead? But focusing just on leads causes misaligned goals with sales (leads vs. revenue) and media teams optimizing for cost per lead rather than true business growth. 99% of leads never convert into customers, according to Forrester. If your intention is to grow your business, shouldn’t you focus on generating customers and revenue, not leads? Leads are only the first step in the process. This article explains that a more holistic view of the marketing pipeline is where marketers should be focusing.
5. Can You Spot the Expert? Test Your Knowledge of Google’s Content Quality Standards — Copyblogger
As written in Google's Search Quality Rating Guidelines, released November 19, 2015: “High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.” These terms—particularly authoritativeness and trustworthiness—are not new, but what exactly do they mean, and what is the standard? This post offers insight.