We've spent the last month giving you reasons to join us as we live Tweet our reactions to the Super Bowl ads. We sincerely hope you’ll share your insights during the CSS Ad Bowl. Besides playing with the cool kids, honing your social media skills and picking up new ideas to discuss with clients, you’ll also contribute to a great cause.
The Center for Sales Strategy is donating $1 per #CSSAdBowl Tweet during the Super Bowl, up to $1000, to the Taylor’s Gift Foundation. In March 2010, Taylor Storch was involved in a fatal ski accident. Her parents, Todd and Tara Storch, made the difficult decision to donate Taylor’s organs. Through that selfless act, Taylor Storch saved five lives. Currently, more than 100,000 men, women and children are waiting on life-saving organ transplants.
Prior to founding the Taylor’s Gift Foundation, Todd was a Vice President/Senior Consultant at The Center for Sales Strategy. In addition to having a vision as big as his heart, Todd is an expert marketer and heavy social media user. “The decision to support Taylor’s Gift during the Ad Bowl made sense,” says Matt Sunshine, Executive Vice President at The Center for Sales Strategy. “Taylor’s story gained national attention via social media, and the organ donation message continues to spread thanks to networking taking place over social networks. Since this year’s Super Bowl ads have such strong digital and social elements, it seemed like a good way to honor the Storch family and help spread the word about the importance of organ donation and Taylor’s Gift.”
Join The Center for Sales Strategy, and support Taylor’s Gift on Super Bowl Sunday. Join us on Twitter. And follow the conversation using the hash tag #CSSAdBowl.
Kimberly Peek is a digital sales coach and online trainer at The Center for Sales Strategy