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The Center for Sales Strategy Blog

Why Do Some Prospects Resist So Much?

setting sales appointmentsIt's frustrating, isn't it! You know you can help, you know they are an ideal prospect and yet you can't even get a serious conversation started. What's going on? Salespeople are too consumed with trying to demonstrate the value of their product. It's ok to communicate some product attributes with a prospect, but the key to getting momentum is demonstrating that you can be trusted and could be a source of value.

Click here to learn more about how to become Trusted & Valued.

John Henley is Chief Operating Officer at The Center for Sales Strategy.




Topics: sales strategy Sales