A CMO wanted a PR firm that can get to the point. So they sent out an RFP via Twitter. Asked for responses via Twitter.
How fast can you listen/diagnose/solve/respond?
[To see the story we’re talking about, click here. By the way… the Edge posting above is 144 characters (not counting spaces), or about the length of a Twitter post. It did not need to be longer.]
Mike Anderson is VP Consumer Insights and Communication at The Center for Sales Strategy.