There is a plethora of research out there on why social media is such an important component of your inbound marketing, but what I want to share with you today are some specific ways to get started engaging and connecting with your social media audience. These will help you increase your B2B lead generation, and ultimately convert more customers.
1. Post original content that your target audience cares about.
2. Post curated content that your target audience cares about.
3. Provide a Call-to-Action.
The more your readers feel like you are talking directly to them (having a one-on-one conversation), the more likely they are to interact with your message. Once they share the post, it will travel on further to their colleagues, friends, and family and so on, thus expanding your reach. And that’s what it’s all about!
These are three tried-and-true ways to guarantee you’ll see more interaction and engagement, contributing to your overall inbound marketing strategy. Even more importantly, you’ll be providing value to your best customers, past clients you’ve been trying to reconnect with, current prospects, and a variety of potential customers that you don’t even know yet.
Editor's Note: This post was originally published on May 29, 2013, and has been updated.