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The Center for Sales Strategy Blog

FOMO: Did You Miss the Get More Appointments, Waste Less Time, and Sell More Webinar?

Fear of missing out (FoMO) is "a pervasive apprehension that others might be having rewarding experiences from which one is absent." This social angst is characterized by "a desire to stay continually connected with what others are doing."

If you were sitting at your desk on Thursday, October 29th, at 2pm and felt like you were missing out on something important but couldn't quite put your finger on what it was, here's the answer. You missed the LeadG2 webinar, How to Get More Appointments, Waste Less Time, and Sell More!, presented by Dani Buckley.

You Can’t Be Everywhere At Once

One of the challenges that we have in today's modern social and digital era is that there are more activities and events than we can possibly attend on any given day. This has created angst in many of us who like to be where the excitement is and don’t like to miss out on anything important—especially with our careers. We sign up for webinars we know we can’t attend with the understanding that we will receive a recording of the webinar and presentation materials after the fact.  

Good news... We do have a link to the presentation materials in the bottom of this blog post! But before we get to that, we wanted to share a few of the highlights you missed by not attending the webinar.

2 Questions for Every Sales Manager on the Webinar

During the first part of the presentation, we discussed the challenges that sales managers are currently facing: getting more appointments, wasting less time, and selling more. After outlining the three challenges, we asked every sales manager on the call two rhetorical questions:

  1. What if you hired one less $50,000 or $75,000+ sales person and instead invested in a long-term lead generation and sales enablement solution? 
  2. What would a lead generation strategy be worth to you if you could send your salespeople on more quality appointments every single week and reach your revenue goals?

The reason why we asked these two specific questions is because inbound marketing (aka having a modern lead generation strategy) is the underlining answer to the challenge of getting more appointments, wasting less time, and selling more. The question then becomes, "how much should you invest or can you invest in this new lead generation technology?" This answer will vary from organization to organization based on the number of leads that need to be generated each month and the size of the sales organizations. However, what is common in each organization is that something needs to be done to respond to the changing buying cycle.   

We closed the webinar by explaining how the modern buying cycle has changed and how technology and sales enablement tools can be used to convert your sales team into a sales team of the future. If you are still selling the way you did 10 years ago, it’s time to change. The future of sales and marketing is truly here, and it’s time for sales managers to embrace it and not cower from it.

If you wanted to sign up for the webinar but missed your chance and would still like to hear in more detail about what we discussed, you can visit the link here to watch the webinar and download the slideshow.

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Topics: Inbound Marketing Sales