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The Center for Sales Strategy Blog

How to Use the ‘Rule of Three’ to Create Engaging Content + More


We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How to Use the ‘Rule of Three’ to Create Engaging Content — Copyblogger

What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths. It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy. It all comes down to the way we humans process information, and that’s why the Rule of Three will make you a more engaging writer.


2. Top 10 Facebook Advertising Features You Should Be Using — Social Media Today

Are you using Facebook Ads to grow your client's business? Facebook has a wide range of ad formats, targeting options, and campaign types. Here are ten features you should know about.

3. These Three Phrases Are Killing Innovation At Your Workplace — Fast Company

Your tone and word choice may be sending the message that it’s not worth exploring new ideas. Here’s how to change that.


4. The Basic Social Media Mistakes Companies Still Make — Harvard Business Review

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the latest CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Your company may discover that it needs a strategic do-over.

5. 4 Ways to Increase the Visibility of Your Website — Social Media Today

The type and amount of attention you need for your website will vary based on the maturity of your business, the nature of your product or service, your capacity to fulfill demand and many other factors. But once you’ve handled the basics of SEO, it can be a challenge to figure out what to do next. Here are four ways to boost the visibility of your website.

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Topics: Inbound Marketing Sales Wrap-up