Here we are at the end of another week! It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
1. 8 Small But Unforgivable Sales Email Sins — HubSpot
Getting a response from prospects is hard enough. If you add an annoying email habit to the mix, your chances of a reply are almost nil. So open your “Sent” folder, and make sure you’re not guilty of any of these eight email sins.
2. Why Audience Data Should Be at the Center of Customer Experience — Digital Marketing Blog
We all interact with a slew of ads each and every day. In some cases, when they offer you something that is not of interest to you, you probably simply ignore them. In a world where we see ads at every turn, it is crucial to use audience data to tailor your messages to your customers. Otherwise, you will lose their attention within mere seconds. Here's why audience data is more important than ever.
3. Facebook Shows No Sign of Slowing Down — Salesforce
Just when you thought Facebook couldn’t exceed its astonishing growth, think again. According to the platform’s most recent first quarter earnings report, Facebook reached 1.7 billion monthly users. Not only that, but the monthly mobile-only user base hit 894 million, up from 823 million in the previous quarter. It’s not just the core Facebook platform; Facebook owns three other platforms with hundreds of millions of mobile users as well, including Instagram, that has the same types of ad targeting options as Facebook. Here's what you need to know.
4. How Voice Search Will Change Digital Marketing — For the Better — Moz
Search is finally growing up. All those times you’ve wished for a better way to understand intent and personalize more effectively? Natural language could be the key. Voice-activated technology is going to switch things up for us marketers, in many beneficial ways.
5. Top Five Reasons to Use a CRM Instead of Excel Spreadsheets — Insightly
Is your team stuck on the habit of using spreadsheets to manage customer relationships? While spreadsheets can be used to keep lists, crunch numbers, and run pivot tables for data comparison—functions it performs quite well—this tool was never intended to handle customer relations. Here are the top 5 reasons you need to start using a CRM ASAP.