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"Leadership belongs to those who take it."
-Sheryl Sandberg
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10 Reasons Why You Don't Need a CRM – HubSpot
You’ve seen article after article telling you why you should implement a CRM, but the last thing you need right now is another piece of software to learn.
CRM — or customer relationship management — refers to software that tracks interactions with prospects and customers. But do you actually need to be using a CRM, if you’ve been getting by without one? Ultimately, the choice is yours. If you’re on the fence, here are the reasons why you don’t need a CRM. >>> READ MORE
This Week's Big Deal: Sales Enablement Trends Entering 2020 – LinkedIn
The world has come a long way in these past two decades, and sales is no exception. The explosion of technology has transformed the business landscape, and the way relationships are built. In this environment, sales enablement is crucial for keeping pace. Supporting tools and solutions help modern sellers maximize their impact and scale their efforts.
CSO Insights recently released its Fifth Annual Sales Enablement Study, which comes chock-full of interesting statistics, insights, and revelations. As you seek to set your sales team up for success in the coming year — and decade — here are a few takeaways worth noting.>>> READ MORE
The Data Points You Need for an Effective Account Targeting Strategy – Sales Hacker
Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets.
At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). Regardless of what you call it, it all starts with selecting the right accounts, and that requires an account targeting strategy based on good data.
Here's how to look at what data you need to develop an account targeting strategy and where to get that data. >>> READ MORE
7 Sales-Sabotaging Mistakes To Avoid With Your Content Marketing – Forbes
Content marketing may seem like a relatively new concept. In reality, it’s been employed for hundreds of years.
Today, content marketing is absolutely essential if you want to drive sales. Not only is it effective at promoting your business, but it also generates more than three times as many leads as outbound marketing while costing 62% less. It rakes in conversion rates six times higher than other methods. Content marketing is also one of the best ways to build trust, engage your audience, and improve your customer service.
But if you truly want to drive sales via content marketing, you have to avoid these mistakes: >>> READ MORE
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