According to Wikipedia, “Labor Day is a United States federal holiday observed on the first Monday in September, that celebrates the economic and social contributions of workers. It was first nationally recognized in 1894 to placate unionists following the Pullman Strike. With the decline in union membership, the holiday is generally viewed as a time for BBQ's and end of summer vacations.”
Today, Labor Day offers a 3-day weekend to most workers across the country. I say most because it’s also one of the biggest shopping days in the country, second only to Christmas’ Black Friday... which is the day after Thanksgiving. With so many folks taking off work to BBQ, hang out with friends and family, shop and relax… one might question the title of this post. Following are three reasons to substantiate the opening exclamation:
1. Consumers feed the economy!
The 3-day Labor Day Weekend Sale is something all American’s expect and plan for each year. Retailers across the country know this, and don’t disappoint. Virtually every retailer has a Labor Day Sale, in fact if you Google “Labor Day Sales” right now you’ll find pages upon pages of retailers who are hoping to get found by folks who are actively looking for the best deals. Click here to download 30 Days of Inbound Marketing Success E-book to learn how your business can get found by people who are researching deals and who are ready to purchase your products or services this weekend.
It’s pretty obvious why this 3-day sales weekend boosts revenue and increases productivity for businesses across the country. When consumers put money back into the economy… it’s good for ALL businesses, not just the retailers who receive the cash.
2. Retailers feed the advertising industry!
Ask any person in the advertising industry and they will tell you that the week before Labor Day all the way through Labor Day weekend is a prime advertising week. Supply is limited and the demand is high, therefore the cost to advertise during this week is typically much higher than other weeks. Advertisers expect to pay more for this week, and media companies expect to sell out this week. Media companies around the country will report higher revenues this week which is good for the shareholders, good for the entire organization and great for the media sales reps!
Tip: If you’re a retail business owner who wants to capitalize on this coveted shopping holiday, plan ahead! You should have your Labor Day Sales marketing strategy and marketing tactics planned and placed by the end of first quarter. The longer you delay to plan and implement your strategy… the more you will have to pay. To develop an effective marketing plan, click here to download the Integrated Campaign Infographic.
3. Everyone (outside of retail) gets a much-needed break!
The banks are closed, the post office is closed, and virtually all businesses outside of retail are closed. Work is off while fun and relaxation is on!
If you’ve ever read any of my previous posts, you might recognize the phrase, “Every great warrior must sharpen their sword.” Planning a vacation, planning time to rest, and planning a time to clear your mind and relax are critical to ensure maximum on-the-job performance. Labor Day offers a time to celebrate your dedication and contributions to your company and your customers by taking time away from work (with no guilt) to have fun, refresh and regroup. Coming back to work recharged and ready to go gives each employee a renewed sense of focus that translates into stronger productivity. This is a win/win/win… as the company wins; the employee wins, and the customers win!
Labor Day also marks the end of summer and the beginning of school. It’s the beginning of football season, the beginning of the holiday season and depending upon your style, it could be the beginning of white being a fashion faux pas. Personally… I wear white year round. I like it and my sense of style is pretty much what I like and what makes me feel good. There is much debate around this fashion issue.
All of us at The Center for Sales Strategy will be joining in the Labor Day celebration by taking some time away from work to have fun and relax with our family and friends. Many of us will indulge our appetite with tasty food and take advantage of the great sales to support our local retailers. We will all use this federal holiday to sharpen our swords so we can get back to work for our clients reenergized and refocused early Tuesday morning. We encourage you to do the same…enjoy your Labor Day weekend!
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