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An Inbound Marketing Don’t: Paralysis by Analysis

 
An Inbound Marketing Don’t Paralysis by Analysis

My competitive nature to be the best, along with a perfectionist, Type A personality that many marketers and sellers have – oftentimes lead me down the path of over-thinking and over-working every little detail. This meant every email had to be crafted flawlessly, and presentations would sometimes come home with me to be worked on and perfected for the following day’s meeting. I sometimes obsessed over the right words to use with a client and avoided mistakes like the plague.

Executive Coaching: I LOVE my Sales Manager!

 
I love my sales manager

How many times have you heard someone say, “I love my boss or I love my sales manager?” I would venture to guess you could probably count on one hand the number of times you’ve heard this proclamation. 

The Immense Power of Appreciation

 
The Immense Power of Appreciation

You should be jealous of me this week. I received an amazing thank you card from a client for whom I had created a custom sales meeting to help launch an important project. 

Step Up to the Spring Cleaning Challenge to Improve Sales Performance

 
Step Up to the Spring Cleaning Challenge

I'm a bit of a neat freak—ok, maybe more than a bit.  So I love Spring cleaning—inside the house and out.

Sales Strategy: Three Steps to Generating Quality Case Studies

 
3 Steps to generate quality case studies

The need for quality case studies has never been greater than it is right now.  B2B sellers are encountering more competition than ever before, and they are working harder to earn the business and attention from both their prospects and their current clients.  There’s a lot of information out there and local businesses are increasingly conducting their own research and independently garnering information that allows them to evaluate your products and services. 

Digital Marketing: Five Top YouTube Video Ads You May Have Missed

 
Five Top YouTube Video Ads You May Have Missed

Online video shows no signs of slowing down anytime soon, in fact YouTube gets more than one billion unique visitors each month who watch over four billion hours of video each month.   With those kinds of numbers,

Going for Top Speed in Sales

 
Improve Sales Performance

Do you own one of those fans, where the first speed on the dial is the top speed?  At first, this annoyed me.  But I have come to realize that this design is meant to help me make the right choice.  When you live in Florida and the heat rolls in—it's a good idea to go with more air.  

Improve Sales Performance by Timing and Aligning Client Expectations

 
timing and aligning

We all know it's important to talk early and often about what your clients expectations are. After you identify a true client need is the time to start talking about expectations.

Sales Strategy: Are You Getting LinkedIn, or Just Locked Out?

 
Are You Getting LinkedIn, or Just Locked Out

A client recently asked me to provide some feedback on his LinkedIn page. With more and more attention being given to social media, and the way it can enhance an individual’s personal marketing efforts, he wanted to make sure he was “looking good.”

Sales Coaching: Don’t Let Your Weaknesses Get in the Way of Your Success

 
Don’t let your weaknesses get in the way of your success

I am really good at showing up on time, coaching people, planning jam-packed vacations, coming up with creative gift ideas, and breaking down something complicated into the key points that everyone needs to understand.  Those are my talents – the things that I do well.  Maybe even better than others.  And, if I really thought about it, I could probably even think of a few more things to add to my short list.

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