We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 3 Ways Content Can Build a Bridge Between Marketing and Sales — Content Marketing Institute
An Aberdeen Group study found that businesses with highly aligned sales and marketing teams earned an average of 32% year-over-year growth, while those who reported less alignment saw a 7% decrease in revenue. Content can be used to get sales and marketing teams working together toward common goals. This article explains how.