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The Center for Sales Strategy Blog

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals + More

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We've come to the end of the week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals — Content Marketing Institute

Content can be leveraged to not just create the potential for deals, but to actually help the sales team close deals. Here are five challenges that keep deals from closing that your content can fix.

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Topics: inbound marketing, Sales, Wrap-up

12 Things Great Sales Managers Do

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If you want to know what great sales managers consistently do to achieve their greatness, you’ve come to the right place. But, before we can tackle that mighty subject, we must first agree—there are two types of sales leaders: those that manage the numbers and those that develop the people.   

We could take this time to discuss how great managers always get the job done and done right, or how they beat budgets, watch the bottom line, or make sure they are not going over in expenses.  But this article is going to focus exclusively on what great sales managers that are focused on developing people do.  

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Topics: Management, sales management, Sales

Can Your Clients Live Without You?

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Have you ever thought about changing banks? I’m guessing most of us have. Either because of a poor experience, or relocating, or because of better rates and lower fees at another bank. If you are like me, you quickly realized what an incredible and daunting task that would be. Auto drafts, direct deposits, checking accounts, savings accounts, home equity lines, home mortgages and the list goes on and on. So, what did you do? You stayed put. Well, I did anyway. I couldn’t bear the time and the energy it would take and the fear of forgetting to transfer something like my electricity bill (aka my internet bill).

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Topics: sales strategy, Sales

The Secret to High Performance + More

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We've come to the end of the week, so it's Friday and time for us to share what we've been reading online this week! Here are our "best" from around the web.

1. The Secret to High Performance That Deloitte Teaches Its Employees — Inc.

Your skills aren't enough to help you perform at your best. There's another element critical to high performance: how you use your strengths. Strengths are often assumed to define what a person is good at. This is only part of the truth. Strengths are also what energize you: It's work that lights you up when you get to do it. This article explains how strengths propel people to high performance, and how to harness that energy for yourself and for your team.

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Topics: inbound marketing, Sales, Wrap-up

You Can Get Anything You Want in Life, If…

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Do you know the rest of the quote? Well, here it is… "you just help enough other people get what they want." So, who said this? Perhaps you might think this came from the leader of a social services organization, or perhaps from clergy or some Eastern philosopher. But that's not where this quote came from. It actually came from a long time, well known motivational speaker in the sales arena. That's right, some of you know it was the venerable Zig Ziglar who said that. Pretty heady words from a guy who got his start selling pots and pans door-to-door, eh?

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Topics: customer focus, Needs Analysis, developing strengths, Sales

The 3 Most Important Metrics Sales Managers Should Track for High Performance

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If you are a sales manager, there are probably a number of metrics that you look at or are asked to examine by your leadership in order to determine how your sales team is performing. At times, you can go overboard, looking at too many metrics and spending more time pulling numbers and reports than coaching your team out in the field. 

So where is the happy medium? Where do you draw the line of the important metrics to monitor in order to ensure high performance from your team without spending days to pull the numbers?  Ultimately, you want to identify those performance metrics that drive results and revenue production with your team. Here are my top three:

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Topics: sales management, Sales, metrics

What Kind of Caddie Does Your Sales Team Need to Improve Sales Performance?

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I had the opportunity to sit on the number 6 tee box at The Masters Golf Tournament recently, and as golfers and caddies made their way to the tee box, I noticed that the interactions between each one were different. One caddie simply reported the distance to the green, another caddie discussed wind direction and pin placement, and another caddie talked the golfer through the entire shot.

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Topics: Talent, Sales, coaching