The other day I was talking to an old friend of mine whose experience is in traditional media. The integration of digital marketing into an overall marketing plan does not come naturally to him. He explained to me that he knew it was important to stay relevant to his customers, but he just didn’t quite understand the potential impact of what he was missing.
I wrote him the next day and shared the following five digital marketing trends to give him insight into the various audiences he is missing out on.
1. Social Media Is Booming With Boomers
The fastest growing demographic on Facebook and Google+ is 45-54; on Twitter it’s 55-64. With business users and the older demographic adopting social media, the marketing opportunities are greater and so are the costs of ignoring social. After all, baby boomers control 70% of the disposable income in the U.S.