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The Center for Sales Strategy Blog

Matt Sunshine to Speak at INBOUND 2016 on How to Find and Keep the Best Sales Reps

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In just a couple of weeks, the LeadG2 team will be heading to Boston for INBOUND 2016—the yearly marketing conference hosted by HubSpot. As a Platinum Partner of Hubspot, we appreciate how HubSpot continues to lead the industry in research studies, thought leadership, and educating marketers. We learn so much each year at the conference.

Over four days, five keynotes, and hundreds of workshop sessions, we’ll be increasing our knowledge so we can better help our clients, and we’re looking forward to that! 

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Topics: lead nurturing, lead generation, inbound marketing

How to Stop Cold Calling and Get Your Salespeople Out Selling


research study by McKinsey Global Institute reported that salespeople on average spend less than 13 hours a week actually selling.

Considering that going out and selling solutions is what salespeople actually are best at, and what is most profitable for them and the company they work for, it’s a little disheartening that so much time is spent doing other things like office tasks, answering emails, researching leads, and internal communication (I’m guessing this includes one too many meetings a week).

However, I’m not so sure we can eliminate those other tasks and give salespeople back another 20 hours a week. And even if they had that extra time, I’m not sure they’d be spending it in the most effective way. It’s not about how much time we have to actually sell. It’s about how much time we waste on trying to get to that point of the selling process.

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Topics: Sales, danibuckley

7 Ways Salespeople Can Improve Their Business Acumen + More


We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 7 Ways Salespeople Can Improve Their Business AcumenHubSpot

Many salespeople fail to create or win new opportunities because they don’t know enough about business. They mistakenly believe it’s enough to know their product or service and how to overcome objections. But successful salespeople understand business and offer valued insight to their clients. This article shows you how to improve your business acumen.

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Topics: inbound marketing, Sales, Wrap-up

Are You Using Your Sales Superpowers?


Sales superpowers? Yes, really. To understand what I mean, please take a step back from the world of selling and focus instead on the process of buying.

The easiest way to wrap your mind around this is to consider a few common business-to-consumer (B2C) purchasing processes like buying a car, remodeling a kitchen, or selecting a college. Looking through that lens, it is easy to see how different the process of buying is today than it was only 10 years ago. I’m sure you would agree that the most notable difference is the amount of time the consumer spends researching in advance.

This sort of pre-purchase work is just as prevalent in the B2B world! Whether an individual is shopping for office space or office supplies, or selecting a bank, an accountant, a lawyer, or an insurance agent, chances are they will do a lot of pre-work before they ever engage in a significant conversation with a representative from any company. And when they do finally begin that conversation, they will come loaded with information and expectations.

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Topics: Sales

6 Things to Consider When Selecting a Nonprofit Event Sponsor Prospect


Nonprofit Development Officers are busy people who are often pulled in many different directions. How they spend their time is very important and is linked to the decisions they make.

Making a not-so-good decision leads to wasting time. Making great decisions leads to revenue development and a great ROI on task-to-time spent on a project.

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Topics: Sales, marketing strategies for nonprofits

Invest in Your Top Sales Talent


As a sales manager, your time is valuable and managing your sales team tops the list of priorities. How much time and with whom you spend your time are critical to achieving sales goals. Most of us spend time on those we think need the most attention, those not meeting goals. But is this a good use of our time?

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Topics: Talent, Sales

8 Characteristics of a Winning Sales Coach


There are tons of books, blogs, and articles about what it takes to be a great sales coach and manager of people. I often talk with managers who want to hire top-notch sales coaches and the list of their requirements is usually a long one—including experience, past successes, and “must have” talents. It’s definitely a hire you want to get right!

There are many natural behaviors and characteristics that make a sales coach really great, and it is important to uncover the intensities of these talents before you hire someone.

Here are 8 characteristics of winning sales coaches:

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Topics: hiring salespeople, Talent, Sales

The Key to Adaptable Companies Is Relentlessly Developing People + More


We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1The Key to Adaptable Companies Is Relentlessly Developing People — Harvard Business Review

Relentless focus on people, on developing everyone in the organization, leads to an organizational culture designed for adaptive change. This article explains.

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Topics: inbound marketing, Sales, Wrap-up

Becoming the Company of Choice


In working with companies large and small and in cities large and small, the number one thing I hear most often from managers is how hard it is to recruit. There is no doubt that it can be challenging, especially if there isn’t a clear strategy in place to tackle it. Most managers don’t make recruiting a priority until when? Yep, you guessed it: when there is an open position. That is exactly the wrong time to do it (or to start doing it).

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Topics: hiring salespeople, Talent, Sales