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The Center for Sales Strategy Blog

13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening + More


We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 13 Intriguing Email Subject Lines That Prospects Won't Be Able to Resist Opening — HubSpot

The goal of the subject line is to get someone to check out the rest of your email. So you’ll want to intrigue and generate interest without saying too much. This post shows you how to use principles of human psychology to craft subject lines that will get your emails opened.

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Topics: inbound marketing, Sales, Wrap-up

Relationships Versus Pirate Ships: How to Build Trust and Win the Business


One of my colleagues at The Center For Sales Strategy described a conversation she had with her three young boys about relationships. They asked what a relationship was, and she responded, “There are friendships, business relationships, and…,” before she could get another word out her 6 year old blurted out “and there are pirate ships, and potato ships. . . .”

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Topics: sales performance, Sales

5 Simple Steps to a Killer Prospect List


One of the hardest parts of being in sales is creating a list of people to sell to. Finding prospects and creating that list may seem tedious and hard, but in reality it doesn’t have to be! Here's a simple 5-step process that will walk you through the steps to creating an amazing prospect list in no time.

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Topics: Sales, prospecting

A Little Pat on the Back


We have to give ourselves a little pat on the back, because last week we were featured in a prominent list of recommended sales blogs!

This is exciting for us to see, since our consultants and sales trainers are so dedicated to sharing their expertise and tips here. It's encouraging to see that we are making a difference! If you want to check it out, here are the details:

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Topics: Sales, blogging

3 Steps to Hiring the Right Salespeople


“We need to hire more salespeople!”

“We need to hire better salespeople!”

These are the cries that I hear day every day from the managers and executives that I coach.

While the strategy to hire more and better salespeople might be a good one, you and I know it’s just not that easy. If you are the one responsible for the hiring process and the on-boarding of these new salespeople, you are probably left wondering how you are going to get that accomplished. You are not alone!

Here are 3 things you can do today to jump-start your hiring process and begin hiring more—and better—salespeople right now:

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Topics: hiring salespeople, Talent

The Top 5 Sales Enablement Mistakes To Avoid + More


We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The Top 5 Sales Enablement Mistakes To Avoid — Salesforce

As you adopt and use sales enablement tools, keep in mind that there can be a few pitfalls along the way that slow your progress and not result in the success you are counting on. Make sure to avoid these five common mistakes and misconceptions.

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Topics: inbound marketing, Sales, Wrap-up

3 Things Every Successful Seller Should Have


Three of the best things you can have as a salesperson are also the three things that seem the most difficult to get ahold of. Referrals, testimonials and case studies have all helped a salesperson at one time or another either get a great first appointment, or to help set appropriate expectations. But, I still get asked time and time again how one can go about getting more referrals, testimonials or case studies. The challenge is, you, as the salesperson, are the only one who can make any of this happen!

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Topics: referrals, case studies, Setting Appointments, sales strategy, Sales

The Tao and the Three Tipping Points in the Sales Process


There are moments in every endeavor that will ultimately determine your success. In sales, we teach there are seven steps; three of those involve direct contact with the client or prospect, and those are the three tipping points in the process. While reading The Tao of Leadership, I thought about how this ancient wisdom might also be applied to the sales process.

The three tipping points in sales are getting the appointment, the needs analysis meeting, and confirming your proposal. Let’s look at these through the eyes of Lao Tzu and his ancient advice in the Tao Te Ching, for what he might say today to a salesperson at each step:

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5 Questions to Ask During a Revenue Development Position Interview


Most sales managers focus on three things when hiring a salesperson:

  • Experience (resume)
  • Gut feel (do they click with the candidate?)
  • Personality (are they outgoing?) 

Unfortunately, most overlook the missing ingredient—talent! Simply put, too many salespeople are hired without an evaluation of talent. This is one of the reasons that organizations experience high turnover levels and have trouble keeping people on the sales team.

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Topics: Talent, salespeople