Lead Gen What and Why: Inbound

The Center for Sales Strategy Blog

Three Ancient Leadership Insights to Motivate Your Sales Team

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A leader’s success or failure is dependent on the actions of those they lead. Good sales mangers understand that actions begin with attitude and motivate their team to direct their talents to selling and delivering effective solutions for their clients. The insights of military leaders often apply in business, which is why Sun Tzu’s Art of War is popular reading within the ranks of management.

Success or failure is a result of what people think, feel, and then do. Xenophon was an ancient Greek warrior and philosopher who observed that what soldiers think and feel will affect their actions.

Let’s look closer at three observations he made and how they apply to sales management:

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Topics: sales management, Sales

Top-Tier Service: 6 Ways to Improve Your Customers' Experience


Today we have a guest post from Dixie Somers. Dixie is is a freelance writer and blogger for business, home, and family niches, and enjoys writing for Inmoment. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband. She can be reached on Facebook.

Customers aren't going to want to do business with a company that doesn't offer a great buying experience. No matter the type of business you run, you need to treat your clients right if you want them to remain in business with you and spread the word about your good reputation. Below are a few ways that you can improve the way your company interacts with customers.

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Topics: customer satisfaction, Sales

The Job of the Salesperson is to Help Prospects Navigate Their Buying Journey



You may have heard it said that the best way to approach selling is to make buying easier for the buyer. That saying has been around a long time. But a new twist on that is the notion of helping buyers navigate their journey. The journey in B2B buying has greatly changed over the last several years.  

Smart salespeople think about the “things” along the buyer journey—and consider how they can help the buyer navigate that journey.  

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Topics: Sales, Buyer's Journey

5 Highly Effective Email Time Management Hacks + More


We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

15 Highly Effective Email Time Management Hacks — HubSpot

Most salespeople spend hours in their inbox every day: Writing emails, scheduling them, reading them, and organizing them. If you could save just 10% of this time, you’d have more time for actual selling. To shrink your email investment by 10% (or more), try these five effective email time management hacks.

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Topics: inbound marketing, Sales, Wrap-up

Do you Need Sales Enablement Tools and a CRM?


Is your sales team running the same plays as it did ten years ago? Even five years ago? Well if it is, then there is a good chance you need to update your sales playbook. The fact is that the way businesses buy and sell has forever changed—and to stay competitive, you need to change too. Yes, certain things are still essential—finding needs, presenting solutions, and getting results—but how you interact with prospects and clients is different. We have written numerous blogs posts on how sales has changed, and while that is an important topic, it's not the topic today. Today is about determining if your business could benefit from sales enablement tools and a CRM. 

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Topics: Sales, sales enablement

When Pigs Fly: Really? Why You Should Focus on Your People's Strengths


Sometimes the most revelatory meanings come from parables. Storytelling is an art and has been a part of the human experience since cave men started drawing pictures on cave walls, since troubadours roamed the countryside telling stories through their songs. Storytelling helps us make sense of the world.

One of the most effective ways of telling a story is through a parable. It’s a short, allegorical piece meant to teach a lesson. It’s told in words that convey images people can easily understand and often include animals and nature like "The Three Little Pigs" and "The Grasshopper and the Ant."

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Topics: Talent, Sales, coaching

Five Ways to Help New Salespeople Pick the Best Prospects

For those of us who are parents, we know that while we try to help our children avoid mistakes, we also want to give them some leeway to have
 learning moments of their own. Of course there is a time and a place for learning moments. The same goes for our teams when they are prospecting for new business. We shouldn't allow our newer salespeople as much leeway (like our younger children) as we do our more seasoned veterans (our older children) especially when it comes to prospecting. 

Here are 5 tips to help newer sellers determine their best prospects:

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Topics: Management

14 Places to Research a Prospect Before a Sales Call + More


We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 14 Places to Research a Prospect Before a Sales Call HubSpot

The more you can personalize your conversation to a prospect and their business, the greater the chance that you’ll capture their interest—and hopefully their business. To do that, you'll need to research the prospect. Here are 14 places that will help you.

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Topics: inbound marketing, Sales, Wrap-up