We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 18 Empathy Statements That Put Your Prospect at Ease — HubSpot
Sales is evolving. Today’s buyers won’t stand for being bullied into a deal. That’s where the empathy statement comes in. If your idea of empathy is throwing an “uh-huh” or “I see” into your conversations every few minutes, think again. This article highlights several empathetic statements that will show your prospects you’re more invested in their interests than closing a deal.
2. LinkedIn for Business: The Ultimate LinkedIn Marketing Guide — Social Media Examiner
If you want to get the most out of LinkedIn marketing, this resource is for you. You’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.
3. To Build Connection on Your Team, Skip Icebreakers and Talk About Photography — Harvard Business Review
Photos can create connections between people quickly and profoundly. And because the response photos evoke is natural, leaders with no facilitation experience can use photos to turn many team interactions into an opportunity to create connection and accelerate collaboration. This article shares why it works and how to use it.
4. Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together — Moz
If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. This video gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.
5. Use These Top 5 Culture Hacks to Engage Employees — Salesforce
Attracting, engaging and retaining great people in today’s tough talent market takes a compelling culture and an exceptional employee experience. This post offers some insights to help managers and company owners.