We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. How to Find and Fix Issues in Your Marketing Funnel — Convince and Convert
A marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. In order to craft a funnel that will be effective in getting prospects to convert to customers, you've got to be strategic. This article explains how.
2. 10 Illustrations of How Fresh Content May Influence Google Rankings — Moz
Are fresh articles always better than older ones? What does Google think? This article explains that different searches have different freshness needs. The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query. This article digs into the details.
3. Facebook Changes Newsfeed to Focus on Friends and Family — New York Times
Facebook said on Wednesday that it planned to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by the friends and family of users. The side effect of those changes is that content posted by publishers will show up less in news feeds, resulting in significantly less traffic to the businesses and publishers that have come to rely on Facebook. Here's what you need to know.
4. Why Interpersonal Communication Skills Matter More in Business than Intelligence — Salesforce
In a survey conducted by Workforce Solutions Group, it was revealed that more than 60% of employers say that applicants are not demonstrating sufficient communication and interpersonal skills to be considered for jobs. This post explains why interpersonal communication skills are more important than intelligence in the business world.
5. 5 Free Ways to Build Your Personal Brand on LinkedIn— Social Media Examiner
LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.